As a commercial property owner, real estate manager, or developer, balancing occupier satisfaction with property profitability is always a top priority. But have you considered how your car park could help you achieve both? A smart parking solution ensures your occupiers always have access to their reserved spaces while helping you make the most of every parking spot. It’s about keeping things efficient, valuable and hassle-free. Here’s how it works.
Car parks: An overlooked asset for many property managers
Car parks are arguably one of the most visible and frequently used aspects of any commercial property. Still, they are often an underutilised asset. When managed effectively, your car park can enhance occupier satisfaction, optimise operational efficiency, and even unlock new revenue streams.
Unfortunately, for many properties, parking is still seen as a logistical challenge rather than a strategic opportunity. Common challenges include:
1. Parking policies consume valuable time
Managing parking policies is a time-intensive task. Assigning spaces, maintaining occupier records, and resolving disputes often fall to property managers who could be focusing on higher-value activities. Performing these tasks manually doesn’t just drain resources – it also leaves room for errors and inefficiencies that can frustrate occupiers and lead to suboptimal use of your car park.
2. Missed opportunities from data blind spots
For most commercial properties, the car park is the least analysed space in terms of property management. Many property managers lack visibility into how their parking is used, from peak utilisation times to which spaces remain empty.
Without this data, it's impossible to identify inefficiencies or explore options for generating additional income – such as offering vacant spots to short-term parkers during off-peak hours.
3. Balancing sustainability requirements
Sustainability is no longer optional in property management. ESG guidelines and certifications like BREEAM increasingly influence occupier and investor decisions. As EVs become the norm over the next few years, the demand for chargepoints will skyrocket. Meeting these needs while maintaining operational efficiency requires a forward-thinking approach to parking management.
Transforming your car park with Smart Parking
To overcome these challenges, more and more property managers are discovering the power of smart parking. This is a new, data-driven approach to car park management that uses innovative technologies. For example, a smart parking solution can include automated number-plate recognition for access control, or data analytics that help you make the most efficient use of your car park throughout the day.
In short, smart parking is all about making it easier to manage your car park, while boosting efficiency and keeping your occupiers happier.
Why more major property managers are investing in Smart Parking
Smart parking isn’t just about better parking—it’s about adding even more value to your property every day. Here are some of the strategic benefits of smart parking:
1. Occupiers manage their own parking policies
Smart parking puts control in the hands of your occupiers. They can add and manage number plates directly through your smart parking platform without needing input from property managers. Automating these processes means fewer manual tasks, fewer conflicts and more time for your property management team to spend on higher-value activities.
2. Easy parking = happier occupiers
A smooth parking experience makes a big difference. With automated access via number plate recognition, tenants can park in just seconds. The best smart parking solutions let you set user roles and permissions to make the system even easier for occupiers to use and customise.
3. Insights to maximise revenue
Smart parking systems provide valuable data on how your car park is being used. You can pinpoint over- or under-capacity and make informed decisions.
Platforms like Toogethr and EasyPark help you monetise unused spaces by offering short-term parking, creating an additional revenue stream. Occupiers can also use the data to refine their own policies, adjusting allocations to meet demand.
4. Enhancing your sustainability profile
Smart parking also helps you meet your sustainability goals by supporting EV adoption and optimising energy use. It’s a practical way to make your property more sustainable and future-ready. By implementing a smart parking solution, you can also raise your property’s BREEAM score.
Optimise your parking management with Toogethr
By adopting smart parking, you’re not just solving parking challenges – you’re elevating your property’s value, efficiency and appeal.
At Toogethr, we’ve partnered with industry leaders like CBRE, Siemens, Heineken, and Red Bull to help them streamline their parking management and achieve measurable results. Our all-in-one platform is tailored to meet the unique needs of property managers and asset owners.
Ready to see how smart parking could transform your property? Get in touch with one of our experts and discover the full potential of smarter parking solutions.
